NAT-TOUR-EXPO reception at the Embassy, London, United Kingdom, 18.04.2024.

On April 18th in London, the Embassy of Latvia in the United Kingdom, in collaboration with the Tourism Department of the Investment and Development Agency of Latvia (LIAA), organized a seminar-presentation to introduce our nature tourism offerings under the theme “Baltic Nature Tourism.” The seminar was attended by more than 40 tour operators and media representatives specializing in nature tourism, with a particular interest in the Baltic countries. The key topics of interest this time included the natural landscapes of Latvia, the accessibility of nature, opportunities to travel from cities to the countryside, the diversity of nature tourism activities, especially nature trails and hikes in bog shoes, bird watching, water activities, cycling, wildlife, and “coolcations” – holiday trips as a respite from summer heat.

Nature tourism entrepreneurs also participated in the seminar to provide specific offers and forge new collaborations with tourism professionals from the United Kingdom. Special thanks for the cooperation to Baltic Travel Group, Baltic Nature Travel, Riga Kayaking, Spalva, and Movement Spontaneous.

A highlight of the event was the preparation of traditional Latvian dishes by the outdoor chef Renārs Purmalis of Gatavo dabā (Cooking in nature), along with sparkling ciders made from our own Latvian apples.

A heartfelt thank you to the Embassy of Latvia in the United Kingdom of Great Britain and Northern Ireland for hosting us in their London premises and for their collaboration in organizing the event. The participants were addressed by Ivita Burmistre, the Ambassador of Latvia to the United Kingdom of Great Britain and Northern Ireland. The seminar was organized with the help of cooperation partners Nordic Tourism Collective – an organization for cooperation in the tourism industry in the United Kingdom.


The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

NAT-TOUR-EXPO Visiting Tallinn and Soomaa for project updates 11.-12.03.2024.

The fourth project partners meeting took place on March 11-12 to share progress regarding the joint nature tourism product of Latvia and Estonia – https://balticnaturetourism.com/en.

On the first day, project updates were discussed, where the project participants and involved partners got to know each other and looked back at the year 2023 in tourism. 4 SMEs from Latvia joined the meeting: Lūzumpunkts, Ozolaivas, Daba Laba and Power Journey, as well as several active participants of the project joined remotely, all of whom share a common goal: to promote development and the increase of tourists in the offered offers.

Andy Fairburn and Paul Wagner, representatives from the Nordic Tourism Collective, presented statistics on UK tourists in 2023, revealing important trends and encouraging discussions about what to expect next year. One of the key findings is tourists’ desire for authentic experiences and quality products at reasonable prices.

At the end of the evening, following the discussions, we embarked on an exciting wolf tour under the starry sky, listening to stories about forest animals and spending the night at Jäägri Villa.

The second day provided an opportunity to explore the unique Soomaa National Park and learn more about its history, nature, and services offered during a seminar.

Mari-Liis Pruul, representative of Soomaa Holiday Village, talked about nature tourism offerings in the region and their services, including the sauna ritual project within the district during the Sauna of the year 2023 event.

Guide Mati Kose shared innovative solutions for nature observation sites.

Led by Algis Martsoo, discussions revolved around Soomaa’s fifth season and tourism demand in the area, highlighting what it could mean and what the region and entrepreneurs expect.

The seminar was complemented by an excursion into nature with kicksleds. Although originally planned for canoeing on the floodplains, the frozen ice made outdoor activities quite thrilling. Most participants experienced this activity for the first time, and feedback was positive, with emotions surpassing expectations.

At the end of the day, a pleasant visit to Põnka Guesthouse provided an opportunity to refresh in the ice-hole and enjoy delicious Estonian lunch.

Special thanks to Estonian partners (Estonian Rural Tourism Association, Estonian Nature Tourism Association) for organizing the activities and providing the opportunity to get to know SMEs and their products in person.

All SME products can be viewed on the website – https://balticnaturetourism.com/en. Also, follow us on Facebook and Instagram for more news and insights into Baltic nature tourism.

This activity was supported as part of CB0100030, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union.

Jēkabpils District Tourism Product Development Workshop 16.02.24.

It was a pleasure to visit entrepreneurs in the Jēkabpils region for the second time while jointly developing tourism products. We explored the significance of creativity in tourism, how to build collaborative networks in the “co-creation kitchen”, and conducted a digital cleanup, where each participant could assess and improve their digital presence.

We would like to thank LNTA Honorary Member Edgars Ražinskis and LNTA Chairman Matijs Babris for leading the workshop!

Photo: Jānis Lācis

Meeting of LNTA Members at Zentene Palace


As the year draws to a close, it’s time to reflect on what has been accomplished. To combine the pleasant with the useful, the Latvian Nature Tourism Association organized a Winter Tourism Seminar in a rather unusual location. This time it took place at Zentene Palace, as the future vision for this place is still taking shape, and within the framework of the seminar, creative ideas were generated with added value that could be integrated into nature tourism. Additionally, it was a joy to welcome 5 new members to the LDTA family – BeTriton, Sky Amazons, Kurzemes putni, Active Tourism Center “Eži,” and Zentene Palace.

During the seminar, current issues in nature tourism, association activities, and marketing initiatives, including the NAT-TOUR-EXPO project, were discussed. The second part of the seminar was more practical, focusing on the development of new tourism products and collaboration opportunities. Under the leadership of the Chairman of the Board, Matijs Babris, original ideas were developed within minutes, including an event on the water listening to the sounds of nature, a hot tub on a raft moving along the Old Town canal, and an application through which one can rent a Tesla with nature tourism equipment right at the airport. The seminar continued with insights into the story of Zentene Palace and its renovation project by architect Liene Griezīte, followed by a tour of the area with the host, Jānis Dubinskis.

Refreshments and a positive atmosphere were taken care of by LDTA board member Vents Strautmanis from Boards You. The evening concluded with a pizza-making masterclass in the castle fireplace and leisurely relaxation in the sauna with the hot tub.

Seminar materials:

Presentation on association updates, Matijs Babris

Presentation on updates on the NAT-TOUR-EXPO marketing project, Andra Marta Babre

This activity was supported as part of CB0100030, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union.

© Latvijas Dabas tūrisma asociācija 2024 Nature tourism Pieslēgties