NAT-TOUR-EXPO reception at the Embassy, London, United Kingdom, 18.04.2024.

On April 18th in London, the Embassy of Latvia in the United Kingdom, in collaboration with the Tourism Department of the Investment and Development Agency of Latvia (LIAA), organized a seminar-presentation to introduce our nature tourism offerings under the theme “Baltic Nature Tourism.” The seminar was attended by more than 40 tour operators and media representatives specializing in nature tourism, with a particular interest in the Baltic countries. The key topics of interest this time included the natural landscapes of Latvia, the accessibility of nature, opportunities to travel from cities to the countryside, the diversity of nature tourism activities, especially nature trails and hikes in bog shoes, bird watching, water activities, cycling, wildlife, and “coolcations” – holiday trips as a respite from summer heat.

Nature tourism entrepreneurs also participated in the seminar to provide specific offers and forge new collaborations with tourism professionals from the United Kingdom. Special thanks for the cooperation to Baltic Travel Group, Baltic Nature Travel, Riga Kayaking, Spalva, and Movement Spontaneous.

A highlight of the event was the preparation of traditional Latvian dishes by the outdoor chef Renārs Purmalis of Gatavo dabā (Cooking in nature), along with sparkling ciders made from our own Latvian apples.

A heartfelt thank you to the Embassy of Latvia in the United Kingdom of Great Britain and Northern Ireland for hosting us in their London premises and for their collaboration in organizing the event. The participants were addressed by Ivita Burmistre, the Ambassador of Latvia to the United Kingdom of Great Britain and Northern Ireland. The seminar was organized with the help of cooperation partners Nordic Tourism Collective – an organization for cooperation in the tourism industry in the United Kingdom.


The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism