Category: News

As part of the NAT-TOUR-EXPO (balticnaturetourism.com) project, an online seminar is being organized for project participants.

Date: October 31
Location: Online (the link will be sent to registered participants before the event)

The seminar will be presented in English

Planned program:
11:00 – Opening, Asnāte Ziemele (Lauku Ceļotājs) – Summary of project activities, statistics
11:30-12:00 – Andy Fairburn & Paul Wagner (Nordic Tourism Collective) – Understanding the UK Market: Trends, needs, and opportunities
12:00-13:00 – Santa Feodorova (Baltic Travel Group) and Valdis Čeics (Baltic Nature Travel) – Building packaged tours

Registration link: https://airtable.com/appMVwhk6wVorBgXB/shr7GkXz889byXzbX

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

On September 19th, a Rīga Planning Region event titled “Slower Tourism for All: How to Make Nature and Cultural Tourism Experiences in the Rīga Region Calmer, More Accessible, and More Meaningful?” took place at Āgenskalns Market. During the “Sustainable Tourism Discussion” meeting, the focus was on improving slow and accessible tourism.

The event gathered a wide range of participants, including representatives from tourism and cultural institutions in Rīga and the surrounding areas, non-governmental organizations, entrepreneurs, accessibility experts, and target group representatives. Among them was Vents Strautmanis, board member of the Latvian Nature Tourism Association. After the event, Vents commented: “It is undoubtedly valuable to learn how we can each adapt our services for people with disabilities. This segment of society is becoming increasingly confident in embarking on adventures and enjoying everyday life independently, integrating into the broader community. By adapting their services, businesses not only gain additional clients and recognition but also bring joy to those for whom this is truly important.”

At the beginning of the event, Rīga Planning Region tourism specialist and former board member of the Latvian Nature Tourism Association, Edgars Ražinskis, provided information about the Interreg Europe projects “SLOWDOWN” and “OpenRegioCulture.” The “SLOWDOWN” project focuses on the development of slow tourism, promoting more meaningful interactions with local communities and landscapes in response to the challenges posed by mass tourism.

The “OpenRegioCulture” project focuses on the development of accessible tourism and cultural environments, particularly the accessibility of natural and cultural sites for people with disabilities. The results of a study on the accessibility of cultural infrastructure were presented by Kristīne Freiberga and Dita Pfeifere, representatives of the Latvian Academy of Culture.

Travel designer Aldis Kušķis shared his experience with sustainable and ethical tourism, while art therapist Lība Bērziņa provided ideas for new and accessible cultural offerings for people with disabilities.

At the conclusion of the discussion, a best practices workshop was held, where participants discussed successful examples of slow and accessible tourism in Rīga and its surrounding areas. Moving forward, both projects will include planned studies, surveys, and the compilation of best practices.

For more information and presentations, visit the link: https://rpr.gov.lv/atskats-uz-ilgtspejiga-turisma-domnicu/

On September 4th, the NAT-TOUR-EXPO Partner’s Meeting was hosted in Riga, Latvia. The event brought together all project partners and included virtual participation from Nordic nature tourism experts in the UK. During the meeting, partners shared their recent achievements and outlined their plans for the future.

The meeting began with a discussion on the project’s progress. In the first part, updates were provided on SME sales volumes, training sessions, statistics, and news regarding the Baltic nature tourism web portal https://balticnaturetourism.com The team reviewed the registration progress of nature tourism service providers and discussed upcoming events for 2024/2025.

In the second part of the meeting, attention was focused on feedback from SME training, video advertising plans, and upcoming product brochures. Marketing and sales activities in the United Kingdom were also discussed, with UK market experts Paul Wagner and Andrew Fairburn, Nordic Tourism Collective, joining virtually to share their insights.

The meeting concluded with a presentation on tourism trends in the United Kingdom. For example, according to the ETC report for the second quarter of 2024, Latvia is among the top five countries in Europe receiving the most praise for value for money in tourist reviews.

Currently, the platform features nearly 200 diverse nature tourism products offered by small and medium-sized companies from Latvia and Estonia. These businesses are actively engaging in specialized training sessions on topics such as photography, sauna rituals, and more to enhance their sales and market presence.

The LNTA is planning a seminar on the future of nature tourism on November 14th 2024, with the location and schedule to be announced soon. At the end of the year, a two-day training session with outdoor workshops focused on product development is also planned for project participants.

Stay updated on the project’s news by following us on Facebook and Instagram.

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund for 2021-2027. #balticnaturetourism

The Baltic Nature Tourism organized familiarization FAM trip took place from June 10th to 13th. The aim of the journey was to showcase the natural beauty and cultural richness of Latvia’s western region. The program included several memorable activities and destinations.

On the first day, seven tour operators from the United Kingdom arrived in Riga to explore Latvia’s nature tourism. In the evening, there was a canoe trip to explore Riga from the water.

This canoe trip through the city offers a unique and enjoyable way to see Riga from the water. During the trip, you can see UNESCO-listed Riga Old Town, Riga canal, and the Daugava river. With careful observation, you can also catch sight of Latvia’s National Library, the 368-meter-high Riga TV Tower, and other popular spots.

Participants describe the activity: “Enjoyable, relaxing activity. Nice way to explore the city.”

The second day began with a departure to Ķemeri National Park. Here, the group embarked on a bog hiking tour led by experienced guides from “Purvu bridēji”. The day continued with another hike along the Forest Trail, offering views of Venta Rapid and the town of Kuldīga. The day concluded with a visit to an ostrich and goat farm “Nornieki”.

Participants describe the activity: “It was fantastic. An excellent guide who explained things well and took great care of his guests. He made sure we were all well-equipped and even double-checked that our swamp boots were securely fastened, explaining everything thoroughly. I will happily recommend this tour.”

“Strauss un Kaza” is a place where visitors can safely interact with animals. It has emerged from traditions of ostrich and Boer goat breeding. Guests were invited to meet these fascinating animals and learn their stories.

On the third day, participants engaged in bird watching at Cape Kolka in Slītere National Park and visited the new campsite “Ūši”. Afterwards, everyone took a walk along the seaside and ended the day enjoying smoked fish in Lapmežciems.

Cape Kolka is one of the best bird watching spots in Europe. A 370 km bird watching route along the picturesque Baltic Sea coast allowed observation of various bird species.

Participants describe the activity: “Skadiņi in Ragaciems – another fantastic experience with a wonderful host. The lunch and environment were wonderful. The host’s English was excellent; she provided so much information and was clearly very proud of her business and the local community. I found it very engaging and a highlight of the trip, which I would gladly endorse.”

Participants describe the activity: “We had an ideal day for bird watching and simply walking around the area. The weather was great, and it’s clear that this is a wonderful spot for bird watching. The guide was also extremely knowledgeable.”

“Ūši” is a modern holiday house located amidst coastal pine trees, offering splendid views of the sea and forest. It is well-equipped with facilities for drying hiking and tourist equipment, sauna, and a shared kitchen-dining area.

In Lampaži, there is an old fisherman’s farm “Skadiņi”, whose name has been mentioned since the 1826 population census documents. Currently, this ancient fisherman’s farm welcomes guests for accommodation or local fish tasting.

The last day began with breakfast at the hotel, followed by free time in Jūrmala before returning to London.

Participants describe the activity: “This was my first experience traveling to Latvia, so I wasn’t quite sure what to expect, but I thoroughly enjoyed the experience and the opportunity to learn so much about this country. I eagerly look forward to collaborating with you and creating exciting adventure itineraries.”

“It was a great introduction to a country I knew little about. It was fantastic to discover how many tourism opportunities there are outside of Riga, which is mainly known to the British audience. The most valuable aspect is what I have learned and can share with the travel agencies I work with.”

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

On June 10th, the Latvian Nature Tourism Association organized a master class dedicated to the development of tourism products and photography. The master class was led by Andra Marta Babre, the LDTA project manager and a photographer with 10 years of experience. You can view Andra’s photo galleries here – https://www.flickr.com/photos/spontanais/albums/

In the photo master class, we were joined by LDTA members, participants of the Baltic Nature Tourism project, and other interested individuals. The event began with a brief introduction on the importance of photography in the tourism industry, emphasizing the significance of high-quality visual materials in promoting tourism services and destinations.

This was followed by a section on photography basics and tips, where participants learned about composition, lighting, and other essential aspects of photography. After the presentation, participants took part in a practical photography workshop, where they could apply their newly acquired knowledge by photographing each other indoors or outdoors.

After the active workshop, participants had the opportunity to network and get to know each other’s services. The master class concluded with an overview of the Nature Tourism Association, its current projects, and future activities. This was a great opportunity to gain new knowledge and skills that help promote the development and competitiveness of tourism products.

You can watch the recording of the master class below: https://www.youtube.com/watch?v=4UyX54n9NEc

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

From April 25 to 28, SMEs and project partners went on a study trip to Finland to gain broader insights into Finnish nature tourism and the range of services available.

On the first day, 5 Estonian SMEs and 9 Latvian SMEs, along with project partners, arrived in Finland and proceeded to their first guided tour at the Finnish Hunting Museum in Riihimäki. This was followed by a tour in Tampere, where participants explored how to present the city’s nature. The day concluded with arrival at the accommodations in Haverin Holiday Village Cottages.

The Finnish Hunting Museum offers travelers a fascinating insight into the history of hunting in Finland. The museum in Riihimäki displays historical artifacts, dog collections, and interactive exhibits on hunting traditions and nature conservation. Knowledgeable guides provide detailed commentary on Finland’s connection with nature and its cultural significance. https://www.metsastysmuseo.fi/english/

The nature tour in Tampere allows visitors to discover the natural beauty of the city. Travelers can visit parks, gardens, and nature reserves, enjoying the tranquility and beauty of nature. Guides provide information about the local flora and fauna and about nature conservation in Finland.

Accommodation at Haverin Holiday Village Cottages offers comfort and relaxation in nature. The village has five cottages, each accommodating up to six people. Each cottage also has its own sauna, providing a relaxing retreat after an active day. https://www.kultacasino.fi/mokit/

On the second day, the group visited the Haveri gold mines. Following this, they went to the Ylöjärvi Municipality house, where a presentation was given about the local municipality’s support for tourism and nature services. In the afternoon, two environmental art sites, Tree Mountain and Up and Under, were visited. The day ended with a unique sea swim activity known as “floating.”

The Haveri gold mine area is an interesting historical site set in a beautiful natural environment. Visitors can explore the remnants of the historic gold mine and learn about the lives and work of past gold seekers.

https://www.visitylojarvi.fi/en/haveri-gold-mine-area/

The Ylöjärvi Municipality house is a place where the support for tourism and nature services is presented. Here, one can obtain information about initiatives promoting tourism development and the natural adventures and activities offered. It is a crucial resource for understanding Ylöjärvi as a tourist destination and learning about the services and support provided by the local municipality. https://www.ylojarvi.fi/leisure-and-tourism/

Up and Under is a landscape art object that offers a unique experience in nature. This artwork combines natural elements with art, creating a harmonious unity with the surrounding landscape. Visitors are offered the chance to admire the artwork and enjoy time in nature, including a short picnic by the campfire. 

https://visitnokia.fi/kohteet/maataideteos-ylta-ja-alta-up-and-under/

The Tree Mountain tour offers an opportunity to explore an environmental art object in Ylöjärvi. It is a unique blend of nature and art, where one can enjoy the landscapes and gain a deeper understanding of human interaction with nature. Tree Mountain is a popular destination for both locals and visitors interested in art and natural beauty. https://www.visitylojarvi.fi/en/tree-mountain/

A floating suit, which floats on the sea surface, is an essential element ensuring human safety in the water. Eumer offers various safety solutions and technologies to guarantee that the suit stays afloat even in emergency situations in water. https://eumer.fi/en/articles/floating/243

The third day featured the Merikarvia River Day 2024 with Eumer fishing company. This was followed by a visit to Koivuniemenherran farm, and the evening was spent canoeing with Purolomat Ltd.

Merikarvia River Day 2024 with Eumer fishing is an event dedicated to recognizing and appreciating the river and its surroundings. It is a great opportunity to participate in various activities related to the river, as well as to learn about local nature and environmental protection issues.

The Koivuniemenherran farm tour provides insight into the daily duties of farmers. Visitors can familiarize themselves with the farm’s operations, including animal care and fieldwork, by participating in real agricultural processes. This is an excellent opportunity to learn about and understand rural life and traditional farming activities.

https://koivuniemenherra.fi/?lang=e

Purolomat Ltd offers various canoe trips in Finland, allowing participants to enjoy and experience the beauty of nature from the perspective of a river or lake. The trips are suitable for both experienced and novice canoeists, offering a chance to enjoy the tranquility and peace of the natural environment. The developed routes allow for the discovery of the region’s unique flora and fauna, providing unforgettable adventure opportunities for all nature enthusiasts.

The final day was spent on the Huittinen forest trails, with a leisurely hike and picnic.

Huittinen forest trails are a popular nature travel destination located in the town of Huittinen, Finland. These trails offer the opportunity to enjoy forests and fresh air, providing various routes for both walking and running.

https://www.huittinen.fi/palvelut/liikuntapalvelut/ulkoilualueet/huittisten_metsapolku

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

The fourth project partners meeting took place on March 11-12 to share progress regarding the joint nature tourism product of Latvia and Estonia – https://balticnaturetourism.com/en.

On the first day, project updates were discussed, where the project participants and involved partners got to know each other and looked back at the year 2023 in tourism. 4 SMEs from Latvia joined the meeting: Lūzumpunkts, Ozolaivas, Daba Laba and Power Journey, as well as several active participants of the project joined remotely, all of whom share a common goal: to promote development and the increase of tourists in the offered offers.

Andy Fairburn and Paul Wagner, representatives from the Nordic Tourism Collective, presented statistics on UK tourists in 2023, revealing important trends and encouraging discussions about what to expect next year. One of the key findings is tourists’ desire for authentic experiences and quality products at reasonable prices.

At the end of the evening, following the discussions, we embarked on an exciting wolf tour under the starry sky, listening to stories about forest animals and spending the night at Jäägri Villa.

The second day provided an opportunity to explore the unique Soomaa National Park and learn more about its history, nature, and services offered during a seminar.

Mari-Liis Pruul, representative of Soomaa Holiday Village, talked about nature tourism offerings in the region and their services, including the sauna ritual project within the district during the Sauna of the year 2023 event.

Guide Mati Kose shared innovative solutions for nature observation sites.

Led by Algis Martsoo, discussions revolved around Soomaa’s fifth season and tourism demand in the area, highlighting what it could mean and what the region and entrepreneurs expect.

The seminar was complemented by an excursion into nature with kicksleds. Although originally planned for canoeing on the floodplains, the frozen ice made outdoor activities quite thrilling. Most participants experienced this activity for the first time, and feedback was positive, with emotions surpassing expectations.

At the end of the day, a pleasant visit to Põnka Guesthouse provided an opportunity to refresh in the ice-hole and enjoy delicious Estonian lunch.

Special thanks to Estonian partners (Estonian Rural Tourism Association, Estonian Nature Tourism Association) for organizing the activities and providing the opportunity to get to know SMEs and their products in person.

All SME products can be viewed on the website – https://balticnaturetourism.com/en. Also, follow us on Facebook and Instagram for more news and insights into Baltic nature tourism.

This activity was supported as part of CB0100030, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union.