UK touroperator FAM trip in Latvia, 10.-13.06.2024.

The Baltic Nature Tourism organized familiarization FAM trip took place from June 10th to 13th. The aim of the journey was to showcase the natural beauty and cultural richness of Latvia’s western region. The program included several memorable activities and destinations.

On the first day, seven tour operators from the United Kingdom arrived in Riga to explore Latvia’s nature tourism. In the evening, there was a canoe trip to explore Riga from the water.

This canoe trip through the city offers a unique and enjoyable way to see Riga from the water. During the trip, you can see UNESCO-listed Riga Old Town, Riga canal, and the Daugava river. With careful observation, you can also catch sight of Latvia’s National Library, the 368-meter-high Riga TV Tower, and other popular spots.

Participants describe the activity: “Enjoyable, relaxing activity. Nice way to explore the city.”

The second day began with a departure to Ķemeri National Park. Here, the group embarked on a bog hiking tour led by experienced guides from “Purvu bridēji”. The day continued with another hike along the Forest Trail, offering views of Venta Rapid and the town of Kuldīga. The day concluded with a visit to an ostrich and goat farm “Nornieki”.

Participants describe the activity: “It was fantastic. An excellent guide who explained things well and took great care of his guests. He made sure we were all well-equipped and even double-checked that our swamp boots were securely fastened, explaining everything thoroughly. I will happily recommend this tour.”

“Strauss un Kaza” is a place where visitors can safely interact with animals. It has emerged from traditions of ostrich and Boer goat breeding. Guests were invited to meet these fascinating animals and learn their stories.

On the third day, participants engaged in bird watching at Cape Kolka in Slītere National Park and visited the new campsite “Ūši”. Afterwards, everyone took a walk along the seaside and ended the day enjoying smoked fish in Lapmežciems.

Cape Kolka is one of the best bird watching spots in Europe. A 370 km bird watching route along the picturesque Baltic Sea coast allowed observation of various bird species.

Participants describe the activity: “Skadiņi in Ragaciems – another fantastic experience with a wonderful host. The lunch and environment were wonderful. The host’s English was excellent; she provided so much information and was clearly very proud of her business and the local community. I found it very engaging and a highlight of the trip, which I would gladly endorse.”

Participants describe the activity: “We had an ideal day for bird watching and simply walking around the area. The weather was great, and it’s clear that this is a wonderful spot for bird watching. The guide was also extremely knowledgeable.”

“Ūši” is a modern holiday house located amidst coastal pine trees, offering splendid views of the sea and forest. It is well-equipped with facilities for drying hiking and tourist equipment, sauna, and a shared kitchen-dining area.

In Lampaži, there is an old fisherman’s farm “Skadiņi”, whose name has been mentioned since the 1826 population census documents. Currently, this ancient fisherman’s farm welcomes guests for accommodation or local fish tasting.

The last day began with breakfast at the hotel, followed by free time in Jūrmala before returning to London.

Participants describe the activity: “This was my first experience traveling to Latvia, so I wasn’t quite sure what to expect, but I thoroughly enjoyed the experience and the opportunity to learn so much about this country. I eagerly look forward to collaborating with you and creating exciting adventure itineraries.”

“It was a great introduction to a country I knew little about. It was fantastic to discover how many tourism opportunities there are outside of Riga, which is mainly known to the British audience. The most valuable aspect is what I have learned and can share with the travel agencies I work with.”

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

LNTA Nature Tourism Photography Masterclass 10.06.2024.

On June 10th, the Latvian Nature Tourism Association organized a master class dedicated to the development of tourism products and photography. The master class was led by Andra Marta Babre, the LDTA project manager and a photographer with 10 years of experience. You can view Andra’s photo galleries here – https://www.flickr.com/photos/spontanais/albums/

In the photo master class, we were joined by LDTA members, participants of the Baltic Nature Tourism project, and other interested individuals. The event began with a brief introduction on the importance of photography in the tourism industry, emphasizing the significance of high-quality visual materials in promoting tourism services and destinations.

This was followed by a section on photography basics and tips, where participants learned about composition, lighting, and other essential aspects of photography. After the presentation, participants took part in a practical photography workshop, where they could apply their newly acquired knowledge by photographing each other indoors or outdoors.

After the active workshop, participants had the opportunity to network and get to know each other’s services. The master class concluded with an overview of the Nature Tourism Association, its current projects, and future activities. This was a great opportunity to gain new knowledge and skills that help promote the development and competitiveness of tourism products.

You can watch the recording of the master class below: https://www.youtube.com/watch?v=4UyX54n9NEc

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

Estonian-Latvian study trip to Finland Nature and active tourism April, 25.-28. 2024

From April 25 to 28, SMEs and project partners went on a study trip to Finland to gain broader insights into Finnish nature tourism and the range of services available.

On the first day, 5 Estonian SMEs and 9 Latvian SMEs, along with project partners, arrived in Finland and proceeded to their first guided tour at the Finnish Hunting Museum in Riihimäki. This was followed by a tour in Tampere, where participants explored how to present the city’s nature. The day concluded with arrival at the accommodations in Haverin Holiday Village Cottages.

The Finnish Hunting Museum offers travelers a fascinating insight into the history of hunting in Finland. The museum in Riihimäki displays historical artifacts, dog collections, and interactive exhibits on hunting traditions and nature conservation. Knowledgeable guides provide detailed commentary on Finland’s connection with nature and its cultural significance. https://www.metsastysmuseo.fi/english/

The nature tour in Tampere allows visitors to discover the natural beauty of the city. Travelers can visit parks, gardens, and nature reserves, enjoying the tranquility and beauty of nature. Guides provide information about the local flora and fauna and about nature conservation in Finland.

Accommodation at Haverin Holiday Village Cottages offers comfort and relaxation in nature. The village has five cottages, each accommodating up to six people. Each cottage also has its own sauna, providing a relaxing retreat after an active day. https://www.kultacasino.fi/mokit/

On the second day, the group visited the Haveri gold mines. Following this, they went to the Ylöjärvi Municipality house, where a presentation was given about the local municipality’s support for tourism and nature services. In the afternoon, two environmental art sites, Tree Mountain and Up and Under, were visited. The day ended with a unique sea swim activity known as “floating.”

The Haveri gold mine area is an interesting historical site set in a beautiful natural environment. Visitors can explore the remnants of the historic gold mine and learn about the lives and work of past gold seekers.

https://www.visitylojarvi.fi/en/haveri-gold-mine-area/

The Ylöjärvi Municipality house is a place where the support for tourism and nature services is presented. Here, one can obtain information about initiatives promoting tourism development and the natural adventures and activities offered. It is a crucial resource for understanding Ylöjärvi as a tourist destination and learning about the services and support provided by the local municipality. https://www.ylojarvi.fi/leisure-and-tourism/

Up and Under is a landscape art object that offers a unique experience in nature. This artwork combines natural elements with art, creating a harmonious unity with the surrounding landscape. Visitors are offered the chance to admire the artwork and enjoy time in nature, including a short picnic by the campfire. 

https://visitnokia.fi/kohteet/maataideteos-ylta-ja-alta-up-and-under/

The Tree Mountain tour offers an opportunity to explore an environmental art object in Ylöjärvi. It is a unique blend of nature and art, where one can enjoy the landscapes and gain a deeper understanding of human interaction with nature. Tree Mountain is a popular destination for both locals and visitors interested in art and natural beauty. https://www.visitylojarvi.fi/en/tree-mountain/

A floating suit, which floats on the sea surface, is an essential element ensuring human safety in the water. Eumer offers various safety solutions and technologies to guarantee that the suit stays afloat even in emergency situations in water. https://eumer.fi/en/articles/floating/243

The third day featured the Merikarvia River Day 2024 with Eumer fishing company. This was followed by a visit to Koivuniemenherran farm, and the evening was spent canoeing with Purolomat Ltd.

Merikarvia River Day 2024 with Eumer fishing is an event dedicated to recognizing and appreciating the river and its surroundings. It is a great opportunity to participate in various activities related to the river, as well as to learn about local nature and environmental protection issues.

The Koivuniemenherran farm tour provides insight into the daily duties of farmers. Visitors can familiarize themselves with the farm’s operations, including animal care and fieldwork, by participating in real agricultural processes. This is an excellent opportunity to learn about and understand rural life and traditional farming activities.

https://koivuniemenherra.fi/?lang=e

Purolomat Ltd offers various canoe trips in Finland, allowing participants to enjoy and experience the beauty of nature from the perspective of a river or lake. The trips are suitable for both experienced and novice canoeists, offering a chance to enjoy the tranquility and peace of the natural environment. The developed routes allow for the discovery of the region’s unique flora and fauna, providing unforgettable adventure opportunities for all nature enthusiasts.

The final day was spent on the Huittinen forest trails, with a leisurely hike and picnic.

Huittinen forest trails are a popular nature travel destination located in the town of Huittinen, Finland. These trails offer the opportunity to enjoy forests and fresh air, providing various routes for both walking and running.

https://www.huittinen.fi/palvelut/liikuntapalvelut/ulkoilualueet/huittisten_metsapolku

The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

NAT-TOUR-EXPO reception at the Embassy, London, United Kingdom, 18.04.2024.

On April 18th in London, the Embassy of Latvia in the United Kingdom, in collaboration with the Tourism Department of the Investment and Development Agency of Latvia (LIAA), organized a seminar-presentation to introduce our nature tourism offerings under the theme “Baltic Nature Tourism.” The seminar was attended by more than 40 tour operators and media representatives specializing in nature tourism, with a particular interest in the Baltic countries. The key topics of interest this time included the natural landscapes of Latvia, the accessibility of nature, opportunities to travel from cities to the countryside, the diversity of nature tourism activities, especially nature trails and hikes in bog shoes, bird watching, water activities, cycling, wildlife, and “coolcations” – holiday trips as a respite from summer heat.

Nature tourism entrepreneurs also participated in the seminar to provide specific offers and forge new collaborations with tourism professionals from the United Kingdom. Special thanks for the cooperation to Baltic Travel Group, Baltic Nature Travel, Riga Kayaking, Spalva, and Movement Spontaneous.

A highlight of the event was the preparation of traditional Latvian dishes by the outdoor chef Renārs Purmalis of Gatavo dabā (Cooking in nature), along with sparkling ciders made from our own Latvian apples.

A heartfelt thank you to the Embassy of Latvia in the United Kingdom of Great Britain and Northern Ireland for hosting us in their London premises and for their collaboration in organizing the event. The participants were addressed by Ivita Burmistre, the Ambassador of Latvia to the United Kingdom of Great Britain and Northern Ireland. The seminar was organized with the help of cooperation partners Nordic Tourism Collective – an organization for cooperation in the tourism industry in the United Kingdom.


The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund. #balticnaturetourism

NAT-TOUR-EXPO Visiting Tallinn and Soomaa for project updates 11.-12.03.2024.

The fourth project partners meeting took place on March 11-12 to share progress regarding the joint nature tourism product of Latvia and Estonia – https://balticnaturetourism.com/en.

On the first day, project updates were discussed, where the project participants and involved partners got to know each other and looked back at the year 2023 in tourism. 4 SMEs from Latvia joined the meeting: Lūzumpunkts, Ozolaivas, Daba Laba and Power Journey, as well as several active participants of the project joined remotely, all of whom share a common goal: to promote development and the increase of tourists in the offered offers.

Andy Fairburn and Paul Wagner, representatives from the Nordic Tourism Collective, presented statistics on UK tourists in 2023, revealing important trends and encouraging discussions about what to expect next year. One of the key findings is tourists’ desire for authentic experiences and quality products at reasonable prices.

At the end of the evening, following the discussions, we embarked on an exciting wolf tour under the starry sky, listening to stories about forest animals and spending the night at Jäägri Villa.

The second day provided an opportunity to explore the unique Soomaa National Park and learn more about its history, nature, and services offered during a seminar.

Mari-Liis Pruul, representative of Soomaa Holiday Village, talked about nature tourism offerings in the region and their services, including the sauna ritual project within the district during the Sauna of the year 2023 event.

Guide Mati Kose shared innovative solutions for nature observation sites.

Led by Algis Martsoo, discussions revolved around Soomaa’s fifth season and tourism demand in the area, highlighting what it could mean and what the region and entrepreneurs expect.

The seminar was complemented by an excursion into nature with kicksleds. Although originally planned for canoeing on the floodplains, the frozen ice made outdoor activities quite thrilling. Most participants experienced this activity for the first time, and feedback was positive, with emotions surpassing expectations.

At the end of the day, a pleasant visit to Põnka Guesthouse provided an opportunity to refresh in the ice-hole and enjoy delicious Estonian lunch.

Special thanks to Estonian partners (Estonian Rural Tourism Association, Estonian Nature Tourism Association) for organizing the activities and providing the opportunity to get to know SMEs and their products in person.

All SME products can be viewed on the website – https://balticnaturetourism.com/en. Also, follow us on Facebook and Instagram for more news and insights into Baltic nature tourism.

This activity was supported as part of CB0100030, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union.

Jēkabpils District Tourism Product Development Workshop 16.02.24.

It was a pleasure to visit entrepreneurs in the Jēkabpils region for the second time while jointly developing tourism products. We explored the significance of creativity in tourism, how to build collaborative networks in the “co-creation kitchen”, and conducted a digital cleanup, where each participant could assess and improve their digital presence.

We would like to thank LNTA Honorary Member Edgars Ražinskis and LNTA Chairman Matijs Babris for leading the workshop!

Photo: Jānis Lācis

Meeting of LNTA Members at Zentene Palace


As the year draws to a close, it’s time to reflect on what has been accomplished. To combine the pleasant with the useful, the Latvian Nature Tourism Association organized a Winter Tourism Seminar in a rather unusual location. This time it took place at Zentene Palace, as the future vision for this place is still taking shape, and within the framework of the seminar, creative ideas were generated with added value that could be integrated into nature tourism. Additionally, it was a joy to welcome 5 new members to the LDTA family – BeTriton, Sky Amazons, Kurzemes putni, Active Tourism Center “Eži,” and Zentene Palace.

During the seminar, current issues in nature tourism, association activities, and marketing initiatives, including the NAT-TOUR-EXPO project, were discussed. The second part of the seminar was more practical, focusing on the development of new tourism products and collaboration opportunities. Under the leadership of the Chairman of the Board, Matijs Babris, original ideas were developed within minutes, including an event on the water listening to the sounds of nature, a hot tub on a raft moving along the Old Town canal, and an application through which one can rent a Tesla with nature tourism equipment right at the airport. The seminar continued with insights into the story of Zentene Palace and its renovation project by architect Liene Griezīte, followed by a tour of the area with the host, Jānis Dubinskis.

Refreshments and a positive atmosphere were taken care of by LDTA board member Vents Strautmanis from Boards You. The evening concluded with a pizza-making masterclass in the castle fireplace and leisurely relaxation in the sauna with the hot tub.

Seminar materials:

Presentation on association updates, Matijs Babris

Presentation on updates on the NAT-TOUR-EXPO marketing project, Andra Marta Babre

This activity was supported as part of CB0100030, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union.

Nature Tourism Webinar, 19.10.2023., Online

Nature tourism experts from across the Baltic and Nordic regions discuss the emergence and development of nature-based holidays and how experiential travel is now such an important and often-requested option for our customers today. We see and hear of the latest products to emerge in the sector and expected developments in the future, all part of the journey towards sustainable travel.

Panelists:

Asnate Ziemele, President, Baltic Nature Tourism, Latvia & Estonia

Matijs Babris, President, Latvian Nature Tourism Association

Sylvia Adams, Founder, Amazing Nature Scandinavia, Sweden

Åsmund Bakke, Owner, Folgefonni Glacier Team

Andrew Fairburn – Nordic Tourism Collective, Moderator

Paul Wagner – Nordic Tourism Collective, Moderator

Video recording is available – https://youtu.be/bVzdUyxrgpo?si=gkA2_XIlOWsacHeA

Latvian and Estonian nature tourism – from yoga on the seashore to watching bears in a hide, Latvian Radio, 6th of October, 2023

In a recent collaborative effort to boost the export of Latvian and Estonian nature tourism products to Great Britain, our project managers and representatives from the nature tourism community gathered at Latvia’s Radio. Asnāte Ziemele, president of the “Lauku Ceļotājs – Baltic Country Holidays” association, Vents Strautmanis, Andra Marta Babre, and Zaiga Kaire, all from the Latvian Nature Tourism Association, lent their insights to this inspiring project.

The heart of this initiative lies in categorizing these enriching experiences into seven captivating themes: wildlife watching, active tourism, soulful journeys, gastronomic adventures and foraging, nature education, immersive nature photography, and extreme sports activities. Whether you seek the tranquility of yoga by the seashore or the thrill of observing bears from a secluded hide, there’s something for every nature enthusiast.

Dive into these immersive nature tours led by seasoned guides and active tourism instructors, or opt for a more personalized adventure, tracing meticulously planned routes at your own pace. Moreover, relishing nature in a serene manner is an option too, be it through tranquil SPA procedures or meditative practices.

Designed specifically for the British market, the Nat-Tour-Expo project ensures that all information is conveniently available in English. The excitement builds as the first group of tour operators from Great Britain prepares to embark on their Latvian adventure. Foreseeing immense interest from local travelers in Latvia and Estonia, as well as nature enthusiasts worldwide, the stage is set for an exciting journey.

A groundbreaking element of this endeavor is the creation of the Baltic Nature Tourism web platform—the first and only website in the Baltics that seamlessly consolidates nature tourism offerings from Latvia and Estonia. With over 100 diverse and captivating nature tourism services listed on the platform, exploring the natural wonders of the Baltic region has never been more accessible and enticing.

Andra Marta Babre, Vents Strautmanis, Zaiga Kaire, Asnāte Ziemele and Elvis Jansons at Latvijas Radio

Anyone whose company or status meets the developed criteria is invited to participate in the project (ej.uz/bntcriteria). Individuals can also participate in the project, for example by providing the services of a guide or a rental point. Currently, 58 small and medium-sized enterprises, as well as self-employed persons from Latvia and 28 from Estonia, are participating in the project.

During the project, SMEs will be provided with training, for example, on designing a website or social networks, building and selling unique products on websites, creating high-quality photos, videos and texts, as well as other activities to promote product export. Experience exchange trips are regularly organized, and entrepreneurs have the opportunity to participate in tour operators’ exhibitions, marketing, and sales events.

NAT-TOUR-EXPO Project Partner meeting in Riga, Latvia, 5th of October, 2023

In October 5th we had our 3rd Project partner meeting to share the progress on the joint Latvian-Estonian nature tourism product – https://balticnaturetourism.com/en

Thank you all the partners for the work and effort put in: Lauku Ceļotājs – Baltic Country Holidays, MTÜ Eesti Maaturismi liikmed – Estonian Rural Tourism, Eesti Loodusturismi Ühing – Estonian Nature Tourism Association, Latvijas Dabas Tūrisma Asociācija – Latvian Nature Tourism Association.

So far we have gathered almost 100 nature tourism products from 27 SMEs from Estonia and 61 SMEs from Latvia

Stay tuned for further updates from the NAT-TOUR-EXPO project. We are dedicated to sharing our achievements as we continue this journey. Follow us on Facebook for more updates and insights into Baltic Nature Tourism.

Photos: Andra Marta Babre

LNTA joins BK Kolka ← Dubulti [136km 55h] 2023 hike

Matijs Babris, LNTA chairman

BK Kolka ← Dubulti [136km 55h] 2023 hike has revived in a new format and the Latvian Nature Tourism Association was also pleased to participate in it this year. 🚶

The hike took place on September 8-10th and 511 participants joined, of which a record high number – 364 or 71% of those who started – reached the finish line. Not far from the Roja camp, we managed to meet a famous unicyclist – Sylvain Oulala, who is cycling 3000+ km across Europe from France to Estonia, covering part of the Baltic Coastal Hiking Route and Forest Trail.

Matijs Babris, Sylvain Oulala, Andra Marta Babre

The long distance from Dubulti to Kolka was quite challenging and tiring, but the mix of sea and forest makes it unrepeatably beautiful! As the organizers of the hike “Baltais Kalns” say – Ir jāiet (You have to go)!

Mārtiņš Zvīdriņš, Matijs Babris, Andra Marta Babre

The first period of the Latvian and Estonian Nature Tourism Project has been completed

The Latvian and Estonian nature tourism project NAT-TOUR-EXPO started in January this year with the aim of developing a joint Latvian-Estonian Nature Tourism Product adapted to the UK market. The nature tourism product will be based on individual SME nature tourism products, professionally packaged and accessible from an innovative specialized nature tourism web platform linking directly product providers with the market – free independent travellers, specialized interest groups, and tour operator companies specialized in Baltic countries. The nature tourism product will include wildlife and birding holidays, nature photography, soft adventure: hiking, walking, cycling, boating, and also touring programs to include elements and values of nature, e.g., botanical, wildlife spotting, wellness/Spa, food and foraging. This concept meets the current demand in the UK market where nature tourism, escape to nature, rural holidays, outdoors wildlife are on-trend words.

Project Partner meeting 10.05.2023. Prangli, Estonia

The project will last 36 months and as a result approximately 25 SMEs in Latvia and 25 SMEs in Estonia will be supported with training and sales expertise to develop nature tourism products and services adapted to the UK market. The project will raise the quality of nature tourism products in Latvia and Estonia so that they approach the Scandinavian level and potentially promote the development of the Central Baltic region as a common nature tourism destination for further markets.

Sea Kayaking to Rammu, Estonia 11.05.2023.

Already in the first period, activities involving various suppliers of nature tourism products took place. On May 10 and 11, the Latvian Nature Tourism Association went to Prangli Island in Estonia to meet with project partners, as well as Latvian and Estonian SMEs who provide nature tourism products, and British nature tourism experts (Andy Fairburn, Paul Wagner). The meeting of the project partners was complemented by a bicycle tour and a guided tour of Prangli Island, rich in natural scenery, as well as a trip with sea kayaks to get to know the 1.03 km² small but unique Estonian island of Rammu.

Project budget information: The total budget of the Project is 1 112 592,03 EUR, of which the ERDF Interreg Central Baltic Programme contribution is 890 073,62 EUR.

More information on the Projects Facebook page and Central Baltic webspace.

© Latvijas Dabas tūrisma asociācija 2024 Nature tourism Pieslēgties