Nature tourism experts from across the Baltic and Nordic regions discuss the emergence and development of nature-based holidays and how experiential travel is now such an important and often-requested option for our customers today. We see and hear of the latest products to emerge in the sector and expected developments in the future, all part of the journey towards sustainable travel.
Asnate Ziemele, President, Baltic Nature Tourism, Latvia & Estonia
Matijs Babris, President, Latvian Nature Tourism Association
Sylvia Adams, Founder, Amazing Nature Scandinavia, Sweden
Åsmund Bakke, Owner, Folgefonni Glacier Team
Andrew Fairburn – Nordic Tourism Collective, Moderator
Paul Wagner – Nordic Tourism Collective, Moderator
Video recording is available – https://youtu.be/bVzdUyxrgpo?si=gkA2_XIlOWsacHeA
In a recent collaborative effort to boost the export of Latvian and Estonian nature tourism products to Great Britain, our project managers and representatives from the nature tourism community gathered at Latvia’s Radio. Asnāte Ziemele, president of the “Lauku Ceļotājs – Baltic Country Holidays” association, Vents Strautmanis, Andra Marta Babre, and Zaiga Kaire, all from the Latvian Nature Tourism Association, lent their insights to this inspiring project.
The heart of this initiative lies in categorizing these enriching experiences into seven captivating themes: wildlife watching, active tourism, soulful journeys, gastronomic adventures and foraging, nature education, immersive nature photography, and extreme sports activities. Whether you seek the tranquility of yoga by the seashore or the thrill of observing bears from a secluded hide, there’s something for every nature enthusiast.
Dive into these immersive nature tours led by seasoned guides and active tourism instructors, or opt for a more personalized adventure, tracing meticulously planned routes at your own pace. Moreover, relishing nature in a serene manner is an option too, be it through tranquil SPA procedures or meditative practices.
Designed specifically for the British market, the Nat-Tour-Expo project ensures that all information is conveniently available in English. The excitement builds as the first group of tour operators from Great Britain prepares to embark on their Latvian adventure. Foreseeing immense interest from local travelers in Latvia and Estonia, as well as nature enthusiasts worldwide, the stage is set for an exciting journey.
A groundbreaking element of this endeavor is the creation of the Baltic Nature Tourism web platform—the first and only website in the Baltics that seamlessly consolidates nature tourism offerings from Latvia and Estonia. With over 100 diverse and captivating nature tourism services listed on the platform, exploring the natural wonders of the Baltic region has never been more accessible and enticing.
Andra Marta Babre, Vents Strautmanis, Zaiga Kaire, Asnāte Ziemele and Elvis Jansons at Latvijas Radio
Anyone whose company or status meets the developed criteria is invited to participate in the project (ej.uz/bntcriteria). Individuals can also participate in the project, for example by providing the services of a guide or a rental point. Currently, 58 small and medium-sized enterprises, as well as self-employed persons from Latvia and 28 from Estonia, are participating in the project.
During the project, SMEs will be provided with training, for example, on designing a website or social networks, building and selling unique products on websites, creating high-quality photos, videos and texts, as well as other activities to promote product export. Experience exchange trips are regularly organized, and entrepreneurs have the opportunity to participate in tour operators’ exhibitions, marketing, and sales events.