The aim of the “Blue Therapy” event was to highlight the importance of nature-based recreation and active tourism in the context of physical and mental health, while creating a platform for networking between industry professionals and interested parties.
Participation in the event was used as a targeted marketing activity to:
- increase brand awareness among local and international audiences,
- present the product range to potential cooperation partners,
- promote an increase in the number of reservations in the 2026 season,
- strengthen the positioning as a provider of high-quality and sustainable nature tourism services.
The event was attended by 50 people, including nature tourism enthusiasts, entrepreneurs, service providers, representatives of tourism stores (Supfit.lv, Veikals Ceļotājs, KarmaSock, etc.). Foreign guests from Finland, Italy and Australia also participated in the event, which expanded the potential for international cooperation. The audience was distinguished by a high interest in sustainable travel, authentic nature experiences and niche tourism products.
3 nature tourism products were presented
- Pine Quest
- Shapes of Latvia
- Latvia Water Tours
The presentations outlined the concept, value proposition and market positioning of each brand, highlighting their differences and competitive advantages. The websites and user interfaces were demonstrated, practically showing the booking process for both.
More about the project – Nature and Active Tourism Cooperation Network “Nature and Active Tourism Cooperation Network” (project No. 1.2.3.6/2/24/A/001)