On September 4th, the NAT-TOUR-EXPO Partner’s Meeting was hosted in Riga, Latvia. The event brought together all project partners and included virtual participation from Nordic nature tourism experts in the UK. During the meeting, partners shared their recent achievements and outlined their plans for the future.
The meeting began with a discussion on the project’s progress. In the first part, updates were provided on SME sales volumes, training sessions, statistics, and news regarding the Baltic nature tourism web portal https://balticnaturetourism.com The team reviewed the registration progress of nature tourism service providers and discussed upcoming events for 2024/2025.
In the second part of the meeting, attention was focused on feedback from SME training, video advertising plans, and upcoming product brochures. Marketing and sales activities in the United Kingdom were also discussed, with UK market experts Paul Wagner and Andrew Fairburn, Nordic Tourism Collective, joining virtually to share their insights.
The meeting concluded with a presentation on tourism trends in the United Kingdom. For example, according to the ETC report for the second quarter of 2024, Latvia is among the top five countries in Europe receiving the most praise for value for money in tourist reviews.
Currently, the platform features nearly 200 diverse nature tourism products offered by small and medium-sized companies from Latvia and Estonia. These businesses are actively engaging in specialized training sessions on topics such as photography, sauna rituals, and more to enhance their sales and market presence.
The LNTA is planning a seminar on the future of nature tourism on November 14th 2024, with the location and schedule to be announced soon. At the end of the year, a two-day training session with outdoor workshops focused on product development is also planned for project participants.
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The event is part of the campaign for the promotion of Baltic nature tourism in the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030)”, which is implemented with the support of the Central Baltic Program of the European Union and the European Regional Development Fund for 2021-2027. #balticnaturetourism