2026 | Nature tourism

March 2, 2026March 2, 2026

Presentations of nature tourism products at the “Blue Therapy” event, 12.02.2026.

The aim of the “Blue Therapy” event was to highlight the importance of nature-based recreation and active tourism in the context of physical and mental health, while creating a platform for networking between industry professionals and interested parties.

Participation in the event was used as a targeted marketing activity to:

increase brand awareness among local and international audiences,

present the product range to potential cooperation partners,

promote an increase in the number of reservations in the 2026 season,

strengthen the positioning as a provider of high-quality and sustainable nature tourism services.

The event was attended by 50 people, including nature tourism enthusiasts, entrepreneurs, service providers, representatives of tourism stores (Supfit.lv, Veikals Ceļotājs, KarmaSock, etc.). Foreign guests from Finland, Italy and Australia also participated in the event, which expanded the potential for international cooperation. The audience was distinguished by a high interest in sustainable travel, authentic nature experiences and niche tourism products.

3 nature tourism products were presented

Pine Quest

Shapes of Latvia

Latvia Water Tours

The presentations outlined the concept, value proposition and market positioning of each brand, highlighting their differences and competitive advantages. The websites and user interfaces were demonstrated, practically showing the booking process for both.

More about the project – Nature and Active Tourism Cooperation Network “Nature and Active Tourism Cooperation Network” (project No. 1.2.3.6/2/24/A/001)

March 2, 2026

Presentations of new nature tourism cooperation network products 27.11.2025

On November 27, presentations of nature tourism products developed within the framework of the “Nature and Active Tourism Cooperation Network” project took place.

Five products that were presented:

“Slow Latvia” cooperates with Kalnciema Quarter to offer an excursion program that combines local culture, gastronomy, nature and architecture. The tours are designed according to the principles of slow tourism, offering the Riga experience.

Explore Latvia by car and 4 “Rover” developed car routes and a specialized app.

“Latvia Water Tours” offers specially designed routes that connect boating and other water adventures with nearby adventure places and nature destinations.

“Shapes of Latvia” connects nature destinations using e-mobility routes that complement Latvian hiking trails, inviting travelers to explore and enjoy the journey as much as the destination.

“Pine Quest” provides a new type of sustainable travel destination that combines nature, comfort and physical activity. Using inflatable structures, creating spaces for yoga, camping, pop-up sauna sessions and outdoor games.

The event also included demonstrations, “Pine Quest” yoga activities with inflatable structures and a “Shapes of Latvia” ride on an electric cargo scooter, which can be used to complete designed routes in Riga and elsewhere.

More about the project – Nature and Active Tourism Cooperation Network “Nature and Active Tourism Cooperation Network” (project No. 1.2.3.6/2/24/A/001)

February 20, 2026

Nature Tourism Seminar and Closing of the NAT-TOUR-EXPO Project, 12.11.2025.

On November 12, 2025, at ANNAS KOKU skola, we brought together nature and rural tourism entrepreneurs from Latvia and Estonia to jointly explore how to better tailor the Baltic region’s offerings to travelers from the United Kingdom.

We began the day with a tour of the school and park at ANNAS KOKU skola. 🌳 Our host, Edgars, encouraged us to look at our surroundings from a completely different perspective—how to use trees and natural materials in sustainable construction and landscape design.

We then officially opened the seminar and reviewed the achievements of the past three years within the Baltic Nature Tourism, project, which brings together around 120 entrepreneurs from Latvia and Estonia. Their offers can be found on the joint platform, 🌐 balticnaturetourism.com,, which has become a calling card for Baltic nature tourism.

Our cooperation partner Andy Fairburn (Nordic Tourism Collective) presented current UK market trends and shared practical advice on how to adapt our nature tourism products to the interests of British travelers.

🤸‍♀️ At just the right moment, we enjoyed a short but very refreshing break—office yoga. A bit of humor, some slightly silly movements, and everyone instantly felt more energized; the conversations afterwards flowed much more freely. 😊

In the afternoon, a panel discussion titled “The Future of Nature Tourism in the Baltics” followed, where entrepreneurs shared their experience working with international guests and outlined opportunities for further cooperation.

At the end of the day, participants had the opportunity to get acquainted with the Bruntor electric cargo scooter—a sustainable mobility solution that sparked genuine interest and several “yes, this would be useful!” moments.

👏 Thank you to all participants and project partners—Lauku Ceļotājs, Dabas Tūrisms, Puhkus Maal, Eesti Loodusturismi Ühing—as well as the team at ANNAS KOKU skola for the warm welcome, engagement, and inspiring time together.

ℹ️ This activity was supported within the framework of the Interreg Central Baltic Programme 2021–2027 project “Baltic Nature Tourism – Entering the United Kingdom Target Market,” co-financed by the European Union.

📷 Andra Marta Babre / Dabas Tūrisms