On November 12, 2025, at ANNAS KOKU skola, we brought together nature and rural tourism entrepreneurs from Latvia and Estonia to jointly explore how to better tailor the Baltic region’s offerings to travelers from the United Kingdom.
We began the day with a tour of the school and park at ANNAS KOKU skola. 🌳 Our host, Edgars, encouraged us to look at our surroundings from a completely different perspective—how to use trees and natural materials in sustainable construction and landscape design.
We then officially opened the seminar and reviewed the achievements of the past three years within the Baltic Nature Tourism, project, which brings together around 120 entrepreneurs from Latvia and Estonia. Their offers can be found on the joint platform, 🌐 balticnaturetourism.com,, which has become a calling card for Baltic nature tourism.
Our cooperation partner Andy Fairburn (Nordic Tourism Collective) presented current UK market trends and shared practical advice on how to adapt our nature tourism products to the interests of British travelers.
🤸♀️ At just the right moment, we enjoyed a short but very refreshing break—office yoga. A bit of humor, some slightly silly movements, and everyone instantly felt more energized; the conversations afterwards flowed much more freely. 😊
In the afternoon, a panel discussion titled “The Future of Nature Tourism in the Baltics” followed, where entrepreneurs shared their experience working with international guests and outlined opportunities for further cooperation.
At the end of the day, participants had the opportunity to get acquainted with the Bruntor electric cargo scooter—a sustainable mobility solution that sparked genuine interest and several “yes, this would be useful!” moments.
👏 Thank you to all participants and project partners—Lauku Ceļotājs, Dabas Tūrisms, Puhkus Maal, Eesti Loodusturismi Ühing—as well as the team at ANNAS KOKU skola for the warm welcome, engagement, and inspiring time together.
ℹ️ This activity was supported within the framework of the Interreg Central Baltic Programme 2021–2027 project “Baltic Nature Tourism – Entering the United Kingdom Target Market,” co-financed by the European Union.
📷 Andra Marta Babre / Dabas Tūrisms
